What is the main purpose of drug utilization management?

The main purpose of drug utilization management is to encourage the use of generics or preferred products. This strategy plays a crucial role in ensuring that patients receive effective medication while also managing healthcare costs. By promoting generics, which are typically less expensive than brand-name drugs, health plans can provide more affordable options for patients and reduce overall expenditure for both the pharmacy benefit and the broader healthcare system.

Encouraging the use of preferred products, which may include specific generics or formulary medications that have been shown to be effective and cost-efficient, also enhances adherence to treatment protocols. This approach not only drives down costs for payers but also ensures that patients have access to the most suitable options for their conditions.

Overall, drug utilization management achieves a balance between providing quality patient care and controlling costs, aligning with broader health system goals of affordability and efficiency.