What is the purpose of therapeutic substitution programs in mail pharmacies?

Therapeutic substitution programs in mail pharmacies are designed to encourage the switching of patients from their prescribed medications to lower-cost comparable drugs that have similar therapeutic effects. This approach helps ensure that patients receive effective treatment while also managing overall healthcare costs, thereby making medications more accessible and affordable. Lowering costs can be beneficial for patients and payers alike, as it can lead to decreased out-of-pocket expenses and reduced overall pharmacy benefit costs.

While options like switching to generics only might seem like a part of this process, therapeutic substitution encompasses a broader range of medications, including brand-name drugs that have therapeutic equivalents. The focus is not solely on generics but on any lower-cost alternatives that can effectively meet the patient's treatment needs. Furthermore, promoting brand loyalty and increasing pharmacy profits do not align with the primary goal of therapeutic substitution, which is to prioritize patient health outcomes and cost-effectiveness.