Which of the following is NOT typically a requirement for network pharmacies according to PBMs?

Network pharmacies that contract with Pharmacy Benefit Managers (PBMs) must adhere to specific standards and requirements to ensure compliance and high-quality service. Among these, having evidence of a valid tax ID number is crucial for identification and tax reporting purposes. Active membership in the National Association of Boards of Pharmacy reflects a commitment to maintaining professional standards and helps ensure that pharmacies stay informed about regulatory changes. Additionally, state licensure is essential as it verifies that both the pharmacy and its pharmacists have met the necessary state-specific requirements to legally operate and provide pharmaceutical services.

In contrast, store-specific advertising campaigns are not a standard requirement for network pharmacies by PBMs. While advertising can be beneficial for promoting services and offerings, it is not a regulatory or contractual obligation. Network pharmacies can vary widely in how they choose to market their services, and thus, it's not a requirement that PBMs impose on their network pharmacies. This makes the choice regarding advertising campaigns the correct answer to the question about which option is not typically a requirement for network pharmacies according to PBMs.